Jessica Foss-Howard
A complex generation: how Gen Z live in the past but define the future
Original Source: The Drum Let’s set the scene. You look back at an old photo of you and your partner at the beach and smile, blissfully...
top of page
Jessica Foss-Howard
Jun 16, 20212 min read
TikTokers Josh Richards and Griffin Johnson debut new Gen Z-focused agency
Original Source: Kendra Clark - The Drum TikTokers Josh Richards and Griffin Johnson – known for creating viral dancing, singing and...
180
Jessica Foss-Howard
Jun 10, 20212 min read
Gen Z and Millenials are Leading America's Economic Recovery
Original Source: Business Insider Millennials and Gen Z are going on a spending spree. They're also going back to work. The two...
110
Jessica Foss-Howard
Jun 8, 20213 min read
Etsy buys British fashion app Depop for $1.6bn in 'Gen Z' push
Original Source: Tim Bradshaw - Financial Times Handmade Goods marketplace looks to expand portfolio to younger consumers Etsy is...
130
Jessica Foss-Howard
Jun 4, 20213 min read
Why Gen Z Will Drive a 'Double Top Line'
Original Source: Brad Binegar - Ad Week We’re seeing big shifts in the role of the corporation. The “double bottom line” (delivering...
170
Jessica Foss-Howard
Jun 4, 20213 min read
Queer Identity Online: The Importance of TikTok and Other Media Platforms
Original Source: Medium Magazine TikTok has taken over the social media landscape by storm, as Gen Z-ers are rushing onto the platform to...
1230
Jessica Foss-Howard
Jun 2, 20214 min read
How Social Media is Politicising Gen Z
Original Source: Medium Magazine Most young people today have faced criticism from the older generations regarding their use of the...
190
Jessica Foss-Howard
May 21, 20214 min read
The Emotional Factors Motivating Gen Z and Millenial Consumers
Original Source: Nina Aghadjanian The tragic events of last year forced many brands to face the music: replace platitudes with meaningful...
340
Jessica Foss-Howard
May 20, 20216 min read
The Rise of TikTok Influencers: How Gen Z is Reinventing Influencer Marketing
Original Source: Slye Joy Serrano During the height of the pandemic, people have been confined in their homes. Between bingeing TV series...
420
Jessica Foss-Howard
May 14, 20213 min read
Marketers, how well do you know your Gen Z consumers?
Original Source: Alex Gallagher: The Drum Marketing to Gen-Z can be a complex task. Even as marketers start unravelling the myths and...
290
Jessica Foss-Howard
May 12, 20214 min read
Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands
Original Source: Daniel Langer Key Takeaways: While many brands are suffering, and some have had to take drastic measures like...
400
Jessica Foss-Howard
May 10, 20212 min read
Gen Z is Emerging As The Sustainability Generation
Original Source: Greg Petro - Forbes Major global events have a way of shaping the lifetime spending habits of the generations that come...
480
Jessica Foss-Howard
May 7, 20213 min read
Gen Z: The Ultimate Wellness Consumer
Original Source: Joe Vennare: Fitt Insider For years, millennials have left marketers and brands feeling perplexed. What do they want?...
4330
Tiffany Black
Apr 29, 20212 min read
Niche audiences are kinda our thing
Spotify smooth jazz listeners. Charli D’Amelio fans, Vegans based in Canada, Ontario. We can help you find out just about anything, from...
730
Jessica Foss-Howard
Apr 28, 20213 min read
Key Insights On How Gen-Z Embraces Technology To Gain Trust In A Brand
Original Source: Bernhard Schroeder - Forbes Type the word “branding” into a Google search and you will get about 826,000,000 results....
260
Jessica Foss-Howard
Apr 26, 20217 min read
Gen Z craze that spells trouble for fast fashion
Original source: Sam Chambers - The Times Twentysomethings are buying and selling millions of pounds’ worth of ‘pre-loved’ clothes on...
650
Tiffany Black
Apr 23, 20214 min read
Data doesn’t tell you s•••. Insight does.
At ThisThat we’re pretty infamous for being no BS kindsa people. So, if you’re an influencer marketing agency and still using Brand...
700
Jessica Foss-Howard
Apr 23, 20215 min read
What brands need to know about mental health and marketing to Gen Z
Original Source: Adrienne Gaffney for Vogue Business Key Takeaways Gen Z customers, facing unprecedented stress levels, value mental...
580
Tiffany Black
Apr 20, 20213 min read
5 Things You Didn't Know About Gamifying Market Research
The gaming industry is bigger than the Film, TV and Music industries combined. Don’t you think it’s about time market research got in on...
450
Tiffany Black
Apr 14, 20212 min read
Panels are dead... ThisThat is social led
Using panels to recruit respondents, instead of social ads?! UGH! As if. That’s what we’d call a major mismatch. There’s a big ole gaping...
390
Episode 1:
Start up Part 1
In this episode we look at the story of ThisThat, running a startup, tips from founders, and our position in the influencer marketing space. We’re joined by some amazing guests including Jörg Rheinbolt - MD at Europe’s leading accelerator APX, Luke Townsin - Head of Operations, Creator Marketing Solutions at TikTok, Stephanie Hoppe - Wearisma, Scott Guthrie - IMTB Board Member, Edward East - CEO at Billion Dollar Boy, Mor Eini - Strategic Partnerships and Growth at APX, and Ivan Tan - CEO at Humant Life.
If you’re thinking of starting your own venture, this episode will help get your idea off the ground. Join us as we share our experiences in the turbulant world of startups.
BLOG
bottom of page