Our Co-Founder Dom got the finger from Oatly's creative Director...

Dylan Grey

Mar 3, 20232 min read

Our Co-Founder Dom got the finger from Oatly's creative Director...

I got the finger from Oatly's Creative Director... About a month ago I criticised Oatly's "spam" campaign - a campaign that took Out of...

Dylan Grey

Jun 14, 20224 min read

THISTHAT WIN GOLD (TWICE)

ThisThat wins Best Influencer Marketing Technology and Industry Choice of SaaS at the 2022 Influencer Marketing Awards. The two awards...

Dom Ivison

May 13, 20223 min read

Spring is in the air at ThisThat

ThisThat Beefs Up Leadership Team With New Managing Director. Exponential Growth Seen at the Company. Influencer Marketing Awards....

Dom Ivison

Mar 23, 20223 min read

Where can startups find funding?

Our first investor With our MVP in hand and some slow but steady traction on the user side, Dom and Max went in search for investment....

Dom Ivison

Mar 16, 20223 min read

Startup

In this first episode we wind the clocks back four years to the ideation stage at ThisThat and reminisce about our journey thereafter....

Jessica Foss-Howard

Jul 5, 20212 min read

Is your brand capitalising on content marketing post-pandemic?

Original source: The Drum The pandemic prompted a huge shift in consumer behaviour, with data from McKinsey suggesting that digital...

A complex generation: how Gen Z live in the past but define the future

Jessica Foss-Howard

Jun 24, 20215 min read

A complex generation: how Gen Z live in the past but define the future

Original Source: The Drum Let’s set the scene. You look back at an old photo of you and your partner at the beach and smile, blissfully...

TikTokers Josh Richards and Griffin Johnson debut new Gen Z-focused agency

Jessica Foss-Howard

Jun 16, 20212 min read

TikTokers Josh Richards and Griffin Johnson debut new Gen Z-focused agency

Original Source: Kendra Clark - The Drum TikTokers Josh Richards and Griffin Johnson – known for creating viral dancing, singing and...

Gen Z and Millenials are Leading America's Economic Recovery

Jessica Foss-Howard

Jun 10, 20212 min read

Gen Z and Millenials are Leading America's Economic Recovery

Original Source: Business Insider Millennials and Gen Z are going on a spending spree. They're also going back to work. The two...

Etsy buys British fashion app Depop for $1.6bn in 'Gen Z' push

Jessica Foss-Howard

Jun 8, 20213 min read

Etsy buys British fashion app Depop for $1.6bn in 'Gen Z' push

Original Source: Tim Bradshaw - Financial Times Handmade Goods marketplace looks to expand portfolio to younger consumers Etsy is...

Why Gen Z Will Drive a 'Double Top Line'

Jessica Foss-Howard

Jun 4, 20213 min read

Why Gen Z Will Drive a 'Double Top Line'

Original Source: Brad Binegar - Ad Week We’re seeing big shifts in the role of the corporation. The “double bottom line” (delivering...

Queer Identity Online: The Importance of TikTok and Other Media Platforms

Jessica Foss-Howard

Jun 4, 20213 min read

Queer Identity Online: The Importance of TikTok and Other Media Platforms

Original Source: Medium Magazine TikTok has taken over the social media landscape by storm, as Gen Z-ers are rushing onto the platform to...

Jessica Foss-Howard

Jun 2, 20214 min read

How Social Media is Politicising Gen Z

Original Source: Medium Magazine Most young people today have faced criticism from the older generations regarding their use of the...

How has TikTok Become the Number Two Platform for Influencer Marketing?

Jessica Foss-Howard

May 26, 20212 min read

How has TikTok Become the Number Two Platform for Influencer Marketing?

Original Source: Neve Fear-Smith: Talking Influence Sitting closely behind Instagram, TikTok has been surveyed as the second most popular...

The Emotional Factors Motivating Gen Z and Millenial Consumers

Jessica Foss-Howard

May 21, 20214 min read

The Emotional Factors Motivating Gen Z and Millenial Consumers

Original Source: Nina Aghadjanian The tragic events of last year forced many brands to face the music: replace platitudes with meaningful...

The Rise of TikTok Influencers: How Gen Z is Reinventing Influencer Marketing

Jessica Foss-Howard

May 20, 20216 min read

The Rise of TikTok Influencers: How Gen Z is Reinventing Influencer Marketing

Original Source: Slye Joy Serrano During the height of the pandemic, people have been confined in their homes. Between bingeing TV series...

Marketers, how well do you know your Gen Z consumers?

Jessica Foss-Howard

May 14, 20213 min read

Marketers, how well do you know your Gen Z consumers?

Original Source: Alex Gallagher: The Drum Marketing to Gen-Z can be a complex task. Even as marketers start unravelling the myths and...

Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands

Jessica Foss-Howard

May 12, 20214 min read

Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands

Original Source: Daniel Langer Key Takeaways: While many brands are suffering, and some have had to take drastic measures like...

Gen Z is Emerging As The Sustainability Generation

Jessica Foss-Howard

May 10, 20212 min read

Gen Z is Emerging As The Sustainability Generation

Original Source: Greg Petro - Forbes Major global events have a way of shaping the lifetime spending habits of the generations that come...

Jessica Foss-Howard

May 7, 20213 min read

Gen Z: The Ultimate Wellness Consumer

Original Source: Joe Vennare: Fitt Insider For years, millennials have left marketers and brands feeling perplexed. What do they want?...

Episode 1:

Start up Part 1

In this episode we look at the story of ThisThat, running a startup, tips from founders, and our position in the influencer marketing space. We’re joined by some amazing guests including Jörg Rheinbolt - MD at Europe’s leading accelerator APX, Luke Townsin - Head of Operations, Creator Marketing Solutions at TikTok, Stephanie Hoppe - Wearisma, Scott Guthrie - IMTB Board Member, Edward East - CEO at Billion Dollar Boy, Mor Eini - Strategic Partnerships and Growth at APX, and Ivan Tan - CEO at Humant Life.

If you’re thinking of starting your own venture, this episode will help get your idea off the ground. Join us as we share our experiences in the turbulant world of startups.

Episode 1:

Start up Part 1

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